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Tread Welcomes Tim Chung, VP Sales, and Adena DeMonte, Head of Marketing, to Leadership Team

At Tread, our mission is to bring the world’s best (and smartest) end-to-end software to every person who touches construction materials logistics. As we accelerate our growth heading into 2024, we are excited to announce the expansion of our leadership team with two key hires – Tim Chung, Vice President of Sales, and Adena DeMonte, Head of Marketing. Their experience and expertise align perfectly with our mission to grow and innovate in the construction logistics industry.


Tim Chung, VP of Sales

1675389410517Tim is a seasoned logistics Operations and Go-to-Market Leader with a robust history in scaling startups. Notably, he played a pivotal role at Swoop, a leading logistics TMS in the roadside and towing vertical, helping to expand the team from 5 to over 50 members, while managing and closing hundreds of millions of revenue in both startup and enterprise capacities. Tim's extensive experience and proven track record make him an invaluable asset to Tread as we extend our reach and continue our growth trajectory.


Adena DeMonte, Head of Marketing

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Adena is a full-stack Marketing leader with a diverse experience spanning startups to scaleups. She is passionate about building and marketing world-class software for industries underserved by modern technology. Her marketing philosophy revolves around deeply understanding customer pain points and providing solutions that help their businesses thrive. Her expertise in storytelling, product marketing, digital and Account-Based Marketing (ABM), and team building is exactly what we need to reach our goals in 2024 and beyond.


We are looking forward to the energy, expertise, and fresh perspectives that both leaders will bring to our team. With Tim and Adena on board, we are even better positioned to achieve our growth goals and continue to deliver exceptional value to our customers. Their joining marks a pivotal moment for Tread and we are excited about the journey ahead with both of them on our team. Thank you to our Tread community for your ongoing support. Stay tuned for more updates as we continue to tread new grounds with our expanded leadership team and ongoing addition of new strategic hires across the company.