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Privacy Policy

Last Updated: September 28, 2021

This is the Privacy Policy of the Tread Technologies Inc. (together with our affiliates and subsidiaries, “Tread”, “we”, “us”, “our” and terms of similar meaning) cloud-based supply chain visibility platform and APIs, and any related mobile applications (the “Platform”).  It describes the information that we collect from individuals who use our Platform (“Users”) as part of the normal operation of our Platform, and how we use and disclose this information. 

By accepting the Privacy Policy in registration or by using the Platform, you expressly consent to our collection, use and disclosure of your personal information in accordance with this Privacy Policy. This Privacy Policy is incorporated into and subject to the Tread Terms of Subscription (the “Terms”) and forms part of the Agreement (as defined in the Terms).  Capitalized terms used and not defined in this Privacy Policy have the meanings given to them in the Terms.

How We Use Your Information

We use personal information in the profile we maintain about you, and other information we obtain from your current and past activities on the Platform, to provide to you the services offered by the Platform; resolve service disputes; troubleshoot problems; measure consumer interest in our products and services, inform you about online and offline offers, products, services, events and updates; deliver information to you that, in some cases, is relevant to your interests, such as product news; customize your experience; detect and protect us against error, fraud and other criminal activity; enforce our Terms of Use; provide you with system or administrative messages; to contact you (including by telephone) in the performance of our Services; and as otherwise described to you at the time of collection. 

We may also use personal information about you to improve our marketing and promotional efforts, to analyze Platform usage, to improve our content and product offerings, and to customize the Platform’s content, layout, and services. These uses improve the Platform and better tailor it to meet your needs, so as to provide you with a smooth, efficient, safe and customized experience while using the Platform.

Please see our Terms of Use for information on what we do to account information when you terminate your account with us. 

What Information Do We Collect?

Our primary purpose in collecting personal information from you is to provide you with a safe, smooth, efficient, and customized experience. This allows us to provide services and features that most likely meet your needs, and to customize our service to make your experience safer and easier. We only collect personal information about you that we consider necessary for achieving this purpose.

We require you to provide various contact and identity information and other personal information as indicated on the relevant forms on the Platform. In addition, as you use the Platform, you can or are required from time to time enter or send to us personal information. We may also collect credit card information for payment purposes – we may do this directly, or through third party payment processors. For information on the privacy practices of those third party payment processors, see their privacy policies.

You always have the option to not provide information by choosing not to become a User or by not using the particular feature of the Platform for which the information is being collected.

We also automatically track certain information about you based upon your behaviour on our Platform. We use this information to provide you with the Services, and to do internal research on our users’ demographics, interests, and behaviour to better understand, protect and serve you and our community. This information may include your device information, your IP address and your location, and for vehicle operators may include information about the vehicle (including on-board diagnostic information), how and where it is driven and other telemetric data. 

“Cookies” are small files placed on your hard drive that assist us in providing our services. We use cookies to allow you to enter your password less frequently during a session, and we use data collection devices (such as Google Analytics), including cookies, on certain pages of the Platform to help analyze our web page flow, measure promotional effectiveness, and promote trust and safety, to offer certain features that are only available through the use of a cookie and to allow us to provide information that is targeted to your interests. 

Following your registration on the Platform, you can review and change your information in your account area.  If you disclose personal information on the Platform and wish to have it removed, please contact us at the support contact information posted on the Platform.

Our Disclosure of Your Information

We will not sell or rent your personally identifiable information to third parties without your explicit consent. The following describes some of the ways that your information may be disclosed in the normal scope of business to provide our services:

Anonymized Aggregated Data. We aggregate and anonymize data and use and disclose such information for a variety of purposes. However, in these situations, we do not disclose any information that could be used to identify you personally.

Public Areas of the Platform. All of your activities in the public areas of the Platform will be identifiable to your User ID, and other people can see your published content.

Subsidiaries and Affiliates; Service Providers.  We may from time to time use the services of affiliates, subsidiaries and unrelated service providers in the operation of the Platform, and may disclose personal information to them in the course of our use of their services.  For example, we may use the services of third-party hosting companies to host the operation of the Platform.  This may involve the hosting of data, including personal information, on servers operated by those hosting companies.  We take care to use only service providers that we believe are reputable and able to live up to our and your expectations, including about the handling of confidential information.

Law and Harm; Jurisdictions. Notwithstanding anything to the contrary in this policy, we may preserve or disclose your information if we believe that it is necessary to do so to comply with a law, regulation or legal request; to protect the safety of any person; to address fraud, security or technical issues; or to protect our or any other person’s rights or property. However, nothing in this Privacy Policy is intended to limit any legal defenses or objections that you may have to a third party’s, including a government’s, request to disclose your information.  Finally, please note that in some cases, personal information that we collect may be stored or processed outside of Canada.  In such cases, we continue to protect the information with appropriate safeguards, but it may be subject to the legal jurisdiction of those countries and governmental authorities in those countries. 

We may also disclose personal information to the acquiror or its agents in the course of the sale of our business.  If we do this, the disclosure will be subject to confidentiality arrangements customary in such transactions.

Other Information Collectors

Except as otherwise expressly included in this Privacy Policy, this document only addresses the use and disclosure of information we collect from you. To the extent that you disclose your information to other parties through the Platform, different rules may apply to their use, collection and disclosure of the personal information you disclose to them. In particular, information that we collect from a Customer’s Authorized Users may be shared with that Customer.  Since we do not control the information use, collection or disclosure policies of third parties, you are subject to their privacy policies. We encourage you to ask questions before you disclose your personal information to others.


It is our goal to make our privacy practices easy to understand. If you have questions, concerns or if you would like more detailed information, please email our privacy officer at

If you choose to communicate with us via email, please be aware that email is not a 100% secure medium for sending any personal or confidential information to us.