Tread team member feature: Maria Pospelova- Account Executive

We interviewed Maria to get insights about how Tread solves customers’ pain points and improves their life quality.

maria pospelova

Could you please tell us about your background and your current role?

My professional background is quite diverse with marketing and advertising experience earlier in my career, and an operations heavy experience later on, being a part of the Uber Launch & Expansion a few years back.  At Tread I focus on Growth, leading expansion in a few markets across North America. My job is to consult companies in the Civil Construction space who are seeking to adopt technology for short haul trucking management, educate them about Tread, and guide them through the process of making an informed decision. 

What do you like most about your job?

The best part is to be able to help people make their lives easier. Whether it’s a single driver, who works extremely hard to make a living, an owner of a trucking brokerage juggling multiple logistical demands with a limited number of operators available to work, or a large multinational company looking for an end to end software to manage material movement globally. Observing a potential client getting excited about possibilities of technology, and then becoming a loyal Tread customer we get to serve for years inspires me. Additionally, I enjoy learning how alike and different similar heavy civil jobs can be across markets. I get to hear different perspectives and expand my proficiency every day. 

How do you like to spend time outside of work?

I get inspired by the architecture of Toronto and enjoy long walks in the city. I read classic literature, paint and practice yoga. The best time outside of work is always about spending time with family and friends though, no matter the activity. 

As an Account Executive, what’s an average work day like for you?

An average day involves quite a bit of live conversations and meetings. Currently, with us working remotely, it’s a mix of Zoom and phone calls with prospective and current customers from different parts of North America, and with the Tread team, of course. It is part presenting, and demoing the product, but mostly is about listening to clients’ needs, connecting with the individuals on the call, and collaboratively problem solving how Tread could help alleviate some of their daily operational pains both on day one and long term.  

What’s your favorite Tread feature and why?

Cycle Times reports we are able to pull based on the driver data. They are especially useful for professionals managing paving projects, but also are for professionals managing movement of aggregates. Reporting on both Cycle Times and Site Entries and Exits broken down by operator helps our customers make informed decisions on both current and future bids. It is not necessarily a feature, but these reports usually inspire people to take a shot at adopting technology and to go through change management in their organization. 

From your perspective, how does Tread solve our customers’ challenges?

Every business and market is different and unique. Two very similar companies may adopt Tread for different reasons. For some businesses it is solving the dispute resolution problem by exactly tracking a path a driver took and loads delivered, elevating customer service and fostering a more transparent environment. For some, it is allocating the time saved on dispatch or ticket reconciliation to bidding on more work. From my perspective, Tread solves customers’ challenges by always using a collaborative approach, listening to client needs and developing new features with direct customer feedback from the field in mind. 

Is there a problem & solution that you’d love to work on in the future in the construction industry?

Helping reduce carbon emissions through better routing and backhauling possibilities is exciting. Reducing the amount of paper used and helping the industry to get to a more digital, sustainable place. Most importantly, when possible, is to help drivers make more money through the use of technology with the ever increasing fuel costs. “Trucking used to be fun” is a phrase I hear universally from both owner-operators, dispatchers and business owners who have been in the industry for decades. I’d like to be a part of making it better. It is a serious, vital to the world industry that I am excited and grateful to be a part of. 

If you’d like to learn more about how Tread can make your business more profitable, reach out to us to book your free demo!