Tread Team Feature: Justin White, Product Designer

Tread Team Feature: Justin White, Product Designer

Could you please tell us about your background and your current role?

I’ve been a product designer for close to three years now. Early in my career, I began in finance and worked at a pair of investment funds before I left to study design at York University in Toronto. After graduating, I designed enterprise thermostat management software at a Canadian smart home company. I joined Tread fairly recently. My role here mainly involves speaking with our existing customers about any problems they’re having with Tread, and designing ideas around how to improve those problems. 

What do you like most about your job?

I’d have to say speaking with our customers about their challenges, workflows and how they use Tread. The construction industry is unique in the sense that, a lot of our customers are addressing similar challenges, but the differences in the way they approach each challenge is interesting, and these differences provide a lot of insight for us during our design process. 

How do you like to spend time outside of work?

Lately, I’m more outdoors-y. I’ll be the first to admit that I’m not much of a camper, but my non-sleeping hours I try to spend either hiking, golfing or wandering around Toronto. Also, I used to really like trying different cocktail bars, but with the on-and-off stay at home orders this past year I’ve started getting into at-home cocktail making. As soon as 5:30 rolls around I’m in the kitchen shaking up a whiskey sour or a manhattan. It’s become a daily ritual.

As a product designer, what’s an average work day like for you?

It depends where our team is at in terms of feature development, but a few examples of what I do in a day: I help plan upcoming features and design work with my product team, review designs with our sales, customer success and engineering teams, and meet with customers to listen to their feedback on Tread. However, my focus is on the nuts and bolts design work – designing screens and workflows that will later be added to Tread as a new feature.

What’s your favorite Tread feature and why?

We finished designing a feature that lets customers see the progress of their trucks on a job. On both the dispatch and live maps page, you’ll now be able to see where a truck is; at the pick up site, driving, etc., and how many loads they’ve delivered so far. I think the design we came up with is clear and easy to use, and it conveys a more specific set of information that I believe our customers will find really valuable.

From your perspective, how does Tread solve our customers’ challenges?

I’ve watched our customer’s onboard with Tread and seen them benefit in a few ways: improved efficiency, better visibility into their daily operations and access to deeper reporting data. Tread cuts down on the need for texting and phone calls, so it gives time back to dispatchers and truckers. Features like our live map tracking lets customers see where trucks are at a glance, so there’s a lot less guessing. Lastly, Tread’s reporting helps customers look back on jobs and how they progressed, and most importantly what areas can be improved on going forward – saving their businesses money.

Is there a problem & solution that you’d love to work on in the future in the construction industry?

A problem that we’ve started working on and that I’m enjoying is how we can streamline the payments and invoicing process. There’s a lot of variability across how our customers pay their drivers and invoice their customers and, combined with the number of different people and contexts involved, it’s a challenging problem.

If you’d like to learn more about how Tread can make your business more profitable, reach out to us to book your free demo!