How to grow your construction business efficiently
Scaling your construction business from small, to medium, to large requires a lot of work. There are a number of factors that come into play when growing your business. Each move is essential to finding success; from growing your personal network to building your online presence, to using the right tools. We’ve put together a list of the top tips to grow your construction business.
Tips to grow your construction business:
Get the full details on how successful construction companies get their clients below:
Building and maintaining a great team is the cornerstone of a successful construction company. Hiring the right people, rewarding their hard work, and empowering their continued growth are some of the best steps you can take when growing your business.
Many construction companies get their clients by building a strong network. This can be done through networking events, golf tournaments, fundraisers, luncheons, industry associations, entrepreneur groups, city council meetings, and more. People work with and recommend those who they know and like. So, the bigger your network, the better your lead flow.
It’s one thing to have a well-oiled company that does great work, but if you don’t have a website, your audience is going to have a very difficult time finding you.
Whether your existing website needs some work or you don’t have one at all, we recommend putting this high on your priority list.
Your website should include valuable information about your company, your services, and answer questions your customers often ask. It should clearly demonstrate how your services solve their problems.
Pro tip: Work with a web developer and a search engine optimization (SEO) company when building or redesigning your website. This pairing ensures your website is user-friendly, responsive, and optimized to rank in search engine results. Some companies will choose to work with only a developer to start and then optimize further down the road, but this can cause more work in the end.
Simply put, make it easy for potential clients to contact you. This means including multiple communication options on your website. Use contact forms, live chat functions, and clearly list your phone number and email address on every page of your website.
While you’re at it, be sure to claim your Google My Business listing so you give potential customers another easy method of finding your company and getting in contact.
You can speak highly of your company at networking events and list all the services you provide on your website, but if you don’t have any social proof of customer satisfaction, it may be difficult to gain the trust of potential customers. Building trust online can come in the form of reviews, testimonials, project galleries, and case studies.
Reviews: Be sure to ask clients for reviews and direct them to major review sites like Google, Facebook, and Yelp. Online reviews aren’t just for B2C companies, they’re just as important when you work with other businesses. Send review requests via email with a quick link to your review page.
Testimonials: If customers don’t feel comfortable leaving an online review through their Gmail or Facebook account, you can ask them for a testimonial you can use on your website.
Project gallery: Construction companies benefit greatly from including a project gallery on their website. This goes beyond pictures and should also include information about the challenges, the solutions, and the outcome.
Case studies: Similar to a project gallery, it is beneficial to include a case study section on your construction website. This section would include similar information to the project gallery, but also include information from the client’s perspective like direct quotes.
If your business isn’t already on a relevant social media site, we recommend setting this up once your website is launched. Making sure all your business’s social media accounts links back to your website.
Pro tip: Open accounts on social media platforms that make sense to your customer audience. For a construction company, we recommend LinkedIn, Facebook, and maybe Twitter. Be sure these accounts are updated regularly with relevant posts, engage with your audience, and check your inbox regularly, as some customers may contact you there.
Having an informative website and engaging social media accounts only goes so far. Leverage your online presence by using effective digital strategies like SEO, content marketing, and advertising as part of your overall growth strategy.
How to promote a construction business online:
From accounting to document management, it is important to use the best software for the job. Industry-specific software improves productivity and reduces company expenses.
Tread offers fleet management software that is specifically designed for the construction industry. Benefits include faster dispatching, better driver and vehicle visibility, and accurate reporting.
Real-time GPS tracking allows you to see exactly where your drivers are, what direction they’re heading, where they’re stopping, and more. The Tread software also collects valuable vehicle data information like distance travelled and speed. Tread’s paperless approach provides you with better accuracy and more control over payments, invoicing, and accounting.
Better software ultimately leads to a more efficient company.
Getting new construction clients can be tricky. It can be difficult to get noticed or given a chance when your bid is one among many others. To stand out, you can try the audition method.
When actors audition for a part, they need to stand out. In the construction industry, this is done by giving a long bid (or one that lists unusual items). The idea here is that the inclusion of detailed or unusual items will pique the interest of the person reading the proposal and ultimately lead to a callback. Once you’ve got them on the phone, this is your chance to build a connection and really sell your services.
There are hundreds of GPS tracking companies out there, but Tread’s comprehensive fleet management software is designed specifically for the construction industry. Increase productivity, decrease time spent dispatching, and so much more with our easy-to-use software that requires absolutely zero hardware installation.
Request a demo to learn more about Tread and how it can help grow your construction company.