How Tread started

Ahmed has spent the past 5 years scaling companies in the startup world. As an early employee at UberEats, he helped restaurants modernize through platform-based sales. Today, he manages implementations/onboardings of Tread’s customers. When he is not in the office, you can find him spending time with his family, enjoying the outdoors, playing sports, and cruising on his motorcycle!

Originally from Toronto, Alex has 10+ years of experience in B2B and B2C sales. She lived in Vancouver, New Zealand and Australia where she worked with brilliant sales teams. Outside of work, you can find her going on different adventures with her 2 year old daughter. She also has a passion for food, wine and long distance running.

Born and raised in Vancouver BC, Alex moved across the country to complete her Masters in Artificial Intelligence at the University of Toronto. She is passionate about harnessing the power of AI to help people make better informed decisions, ultimately saving them time and money. Outside of the office, you’ll find her enjoying the outdoors, sometimes with a cocktail in hand.

Alicia is a designer turned product manager with a passion for great user-experience and solving tough problems in construction. When she’s not working on product, you can find her listening to Dolly Parton, working on home renos, or travelling to new locations in her campervan.

Whether she’s designing replicas for cosplay, trying out every new food recipe she finds, or hunting for a new addition to her geek collectibles, Anastasia’s passion for QA Management and Testing continues to evolve and grow while working at Tread Inc.

Anu’s favourite conversations revolve around business problems and finding the best way to solve them through software. Anu grew up in India and spent part of his adult life working across multiple cultures in Asia and EMEA. Apart from work, he enjoys spending time outdoors with his family and mountain biking.

Ben has worked in construction, technology and real estate in Canada for 4+ years and across North America for 2+ years. During this time Ben has served in enterprise and SME sales, business development, and start-up leadership roles. Ben is passionate about family, community building and mentorship. Central to all Ben’s personal and professional pursuits is trust, quality execution, teamwork and fun!

Bir has a passion for entrepreneurship, having started successful businesses in hospitality, logistics and real estate. He’s lived in the US, UK and India, and enjoys meeting new people and exploring different cultures. He loves to explore new cities through their food scene and is an avid audiophile.

Chad comes from a family trucking background early in his career, having worked on, driven, dispatched, owned/operated and sold trucking contracts up and down the east coast. Having now spent the last decade in technology sales working as an enterprise executive, passionate about seeing his clients be successful using technology.  When not working can likely be found on a boat floating somewhere with family and friends.

Crystal is an Asian code monkey who thrives on exploration and curiosity. Being a monkey, she loves climbing and cooking all the things! You’ll often find her searching for new recipes to try or finding unique places to discover.

Inspired largely by Legos, Curt trained and worked as a civil engineer before transitioning into business. After selling everything from wind turbines to SaaS API platforms, he’s now found his dream job with Tread combining construction and technology. When not on video calls evangelizing Tread, you can find him exploring trails and the lakes in Minnesota with his wife and two dogs!

Born and raised in Istanbul, Deniz loves the Mediterranean culture. She has 10+ years of experience in B2B and B2C marketing, with a passion for working at tech companies. Outside of work, you can find her exploring the food&drinks scene in Toronto.

Dominique is a generalist software engineer with experience working on self-driving car technology, and contributes to the Julia programming language ecosystem. Additionally, he’s an advocate for lifelong learning and exploring one’s limits – whether it be learning a new topic or hiking up a snowy mountain in the dead of winter with nothing but shorts.

Erika is a proud Treadinator, dog-mom, hiker, and cyclist based in Toronto. She spent the first half of her career in eCommerce, leading eBay’s partnership program and travelling across North America to teach business owners about the power of eCommerce. She now leads Tread’s customer success team, working with dispatchers, drivers, and operations managers to better manage their day-to-day operations with our platform.”

Frank loves working in teams rich in diverse skillsets to solve difficult problems. He has a passion for developing a deep understanding of the client, planning and designing novel elegant solutions, and coming together to create amazing products. His main area of focus is in frontend software engineering though a close second area of focus is being a great teammate in all the ways he can think of. When not working you can find Frank playing guitar and hanging out with his cats.

Gab is a recent graduate from the University of Toronto. He’s a backend developer at Tread and has a passion for learning new things. When he’s not coding or gaming, he’s reading research on psychology and tech.

Gwen has been working in tech for 7 years, and is unusually passionate about Salesforce. Outside of work, Gwen loves travelling, concerts, and volunteering at film festivals. On Summer weekends, she can usually be found at brunch or cooling off at the lake.

JP is a software engineer who enjoys building and optimizing the world around him. In his spare time enjoys getting lost in the woods and making videos.

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Justin is a product designer with an interest in customer research, design systems and good type. He graduated from YSDN and has two years experience designing for enterprise B2B products. He’s an avid reader, golfer and, ever since these lockdowns began, he’s been hiking more and more often.

Laura is a Torontonian born and raised. With 12+ years experience working in hospitality, she is an expert helper of people and a true customer advocate. She can often be found eating food, talking about food, or looking up fun food related facts.  In a post-covid world she will once again be travelling to new places (in search of food).

Marco has been helping people be successful in the e-commerce and software industry for over 20 years. He lives on Vancouver Island and when he’s not helping our amazing truckers and dispatchers, you will find him in the kitchen, hiking in the woods or photographing the milky way.

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When Matija isn’t preparing financial statements or hustling cash, he’s playing guitar, keeping fit, and reading. A native of former Yugoslavia, Matija grew up in Toronto but has also lived in Costa Rica and Uganda. He is passionate about helping medium-sized businesses scale, specifically by professionalizing their finance and operations.

Matt has spent the last 12 years as a product leader with two successful exits, Field ID acquired by FortuneBrands and Unata acquired by Instacart. While not working you can find Matt hanging out with his two kids, drinking too much coffee and pushing his skills with home renovations.

A former sports business student, Michael quickly transitioned into construction sales post university. Born into a construction family, he continues to serve the industry with over 5 years of experience in B2B sales and on site management. Outside of work, he spends his time in the wild, going on canoe trips and hiking the tallest mountains.

A former biology student, Natalie has found new and exciting challenges in her work as a web developer. Outside of work, she likes to unwind playing guitar and going for walks in her neighbourhood. You can also catch her dog in the background of all her zoom calls.

Noah was first exposed to the challenges of managing heavy equipment and subcontractors when he started a residential construction business while attending university. While he worked in infrastructure private equity and corporate law, he subsequently advised an excavation company where he experienced the same challenges as in his first business, prompting him to turn to technology in 2016 and start Tread. Outside of work, you can find him running and camping in the woods.

Phil is a backend developer with a love of software architecture and microservices. He can often be found at airshows, pointing and trying to remember inconsequential facts about the planes.

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Stephanie is a life-long Torontonian who is in her element making connections at the intersection of people and ideas. Coming from a construction family, Stephanie enjoys bringing technology to the future of infrastructure and road building. In her downtime Stephanie likes to get out of town, and explore open spaces with pen and paper in tow.

Thusha has spent over a decade building and leading engineering teams at BlackBerry and Magnet Forensics. She is passionate about building communities, and creating equitable environments where everyone feels heard. Outside of work, you’d find her in her vegetable garden, making sourdough, catching frogs with her 2 kids, or on a kayak.

Born and raised in Colombia. Valentina loves her wine paired with cheese and enjoys being outdoors. She has over 7 years of experience in B2B Sales and is a proud Treadinator.

Vivek is passionate about all things engineering. He was drawn to Tread as it was an opportunity that allowed him to build a company that would combine his love of machinery and business. Away from professional life, Vivek loves travelling, trading options and watching space.

Wade has spent the past 12 years successfully building revenue driven organizations in both startups and global corporations. He particularly loves being part of a team, delivering results and empowering those around him. When Wade isn’t working, he can be found spending time with family and friends, enjoying/playing music, traveling, watching sports or being active outdoors.

Zal is a software engineer from Mississauga who has a wide range of development experience from his co-ops in university to his time here at Tread. He enjoys going on walks and bike rides and watching Toronto sports teams.

Zhan loves the outdoors. In the winter he can be found on the slopes with his snowboard, and in the summer either on the trails with his mountain bike or on a rock wall somewhere.Video games are an all-season thing for him though.