How Tread started

Ahmed has spent the past 5 years scaling companies in the startup world. As an early employee at UberEats, he helped restaurants modernize through platform-based sales. Today, he manages implementations/onboardings of Tread’s customers. When he is not in the office, you can find him spending time with his family, enjoying the outdoors, playing sports, and cruising on his motorcycle!

Born and raised in Vancouver BC, Alex moved across the country to complete her Masters in Artificial Intelligence at the University of Toronto. She is passionate about harnessing the power of AI to help people make better informed decisions, ultimately saving them time and money. Outside of the office, you’ll find her enjoying the outdoors, sometimes with a cocktail in hand.

Alicia is a designer turned product manager with a passion for great user-experience and solving tough problems in construction. When she’s not working on product, you can find her listening to Dolly Parton, working on home renos, or travelling to new locations in her campervan.

Whether she’s designing replicas for cosplay, trying out every new food recipe she finds, or hunting for a new addition to her geek collectibles, Anastasia’s passion for QA Management and Testing continues to evolve and grow while working at Tread Inc.

Anthony, fell into Sales quite easily post his professional sports career. He found the hard-work and team environment familiar. With 5+ years of experience across SMB, Mid-Market, and Enterprise he continues to serve the industry. Outside of work you will find Anthony giving back to his community by continuing to influence youth with a positive attitude.

Ben has worked in construction, technology and real estate in Canada for 4+ years and across North America for 2+ years. During this time Ben has served in enterprise and SME sales, business development, and start-up leadership roles. Ben is passionate about family, community building and mentorship. Central to all Ben’s personal and professional pursuits is trust, quality execution, teamwork and fun!

Bir has a passion for entrepreneurship, having started successful businesses in hospitality, logistics and real estate. He’s lived in the US, UK and India, and enjoys meeting new people and exploring different cultures. He loves to explore new cities through their food scene and is an avid audiophile.

Chad comes from a family trucking background early in his career, having worked on, driven, dispatched, owned/operated and sold trucking contracts up and down the east coast. Having now spent the last decade in technology sales working as an enterprise executive, passionate about seeing his clients be successful using technology.  When not working can likely be found on a boat floating somewhere with family and friends.

Crystal is an Asian code monkey who thrives on exploration and curiosity. Being a monkey, she loves climbing and cooking all the things! You’ll often find her searching for new recipes to try or finding unique places to discover.

Inspired largely by Legos, Curt trained and worked as a civil engineer before transitioning into business. After selling everything from wind turbines to SaaS API platforms, he’s now found his dream job with Tread combining construction and technology. When not on video calls evangelizing Tread, you can find him exploring trails and the lakes in Minnesota with his wife and two dogs!

Born and raised in Istanbul, Deniz loves the Mediterranean culture. She has 10+ years of experience in B2B and B2C marketing, with a passion for working at tech companies. Outside of work, you can find her exploring the food&drinks scene in Toronto, Montreal and Vancouver.

Dominique is a generalist software engineer with experience working on self-driving car technology, and contributes to the Julia programming language ecosystem. Additionally, he’s an advocate for lifelong learning and exploring one’s limits – whether it be learning a new topic or hiking up a snowy mountain in the dead of winter with nothing but shorts.

Erika is a proud Treadinator, dog-mom, hiker, and cyclist based in Toronto. She spent the first half of her career in eCommerce, leading eBay’s partnership program and travelling across North America to teach business owners about the power of eCommerce. She now leads Tread’s customer success team, working with dispatchers, drivers, and operations managers to better manage their day-to-day operations with our platform.”

Gab is a recent graduate from the University of Toronto. He’s a backend developer at Tread and has a passion for learning new things. When he’s not coding or gaming, he’s reading research on psychology and tech.

Jasmine is a recent YSDN Design graduate who loves focusing on product design and data-visualization. When not working, you can find her experimenting with new food and drink recipes, or trying (…and failing) to play the newest video games.

JP is a software engineer who enjoys building and optimizing the world around him. In his spare time enjoys getting lost in the woods and making videos.

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Justin is a product designer with an interest in customer research, design systems and good type. He graduated from YSDN and has two years experience designing for enterprise B2B products. He’s an avid reader, golfer and, ever since these lockdowns began, he’s been hiking more and more often.

Laura is a Torontonian born and raised. With 12+ years experience working in hospitality, she is an expert helper of people and a true customer advocate. She can often be found eating food, talking about food, or looking up fun food related facts.  In a post-covid world she will once again be travelling to new places (in search of food).

Lauren is a Human Resources professional with experience working in a fast-paced and growth environment. She is passionate about people and believes that employees are a company’s greatest assets. When Lauren isn’t working she enjoys traveling, working out (always up for trying the latest fitness fad), and socializing with friends and family. As this is hard to do during the pandemic, more recently she spends most of her time improving her cooking skills and giving back to the community.

Born and raised in Tijuana, Mexico – the most visited border city globally, with its sister city, San Diego, CA. Lorena moved to Toronto in 2017 after completing an MBA in Mexico, bringing her bi-cultural background and love for Elton John’s and The Beatles’ music, to study two certificates in Marketing Research and Analytics and Digital Marketing Strategy. Since she was 13 years old, working in a customer-facing role taught her how to build long-term customer relationships. She’s passionate about blending the Baby Boomers’ work ethic with modern customer care and finding insights to optimize branding experience.

Marco has been helping people be successful in the e-commerce and software industry for over 20 years. He lives on Vancouver Island and when he’s not helping our amazing truckers and dispatchers, you will find him in the kitchen, hiking in the woods or photographing the milky way.

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When Matija isn’t preparing financial statements or hustling cash, he’s playing guitar, keeping fit, and reading. A native of former Yugoslavia, Matija grew up in Toronto but has also lived in Costa Rica and Uganda. He is passionate about helping medium-sized businesses scale, specifically by professionalizing their finance and operations.

Matt has spent the last 12 years as a product leader with two successful exits, Field ID acquired by FortuneBrands and Unata acquired by Instacart. While not working you can find Matt hanging out with his two kids, drinking too much coffee and pushing his skills with home renovations.

A former sports business student, Michael quickly transitioned into construction sales post university. Born into a construction family, he continues to serve the industry with over 5 years of experience in B2B sales and on site management. Outside of work, he spends his time in the wild, going on canoe trips and hiking the tallest mountains.

A former biology student, Natalie has found new and exciting challenges in her work as a web developer. Outside of work, she likes to unwind playing guitar and going for walks in her neighbourhood. You can also catch her dog in the background of all her zoom calls.

Noah was first exposed to the challenges of managing heavy equipment and subcontractors when he started a residential construction business while attending university. While he worked in infrastructure private equity and corporate law, he subsequently advised an excavation company where he experienced the same challenges as in his first business, prompting him to turn to technology in 2016 and start Tread. Outside of work, you can find him running and camping in the woods.

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Steve is a second year computer science student at Carleton University and is excited to be joining the team at Tread for his first Co-Op. He loves hand tossing his pizza dough, pulling the perfect shot of espresso, reading a dense fantasy novel, and playing video games.

A current Computer Systems Engineer student based in Ottawa, Thomas is always seeking ways to expand his knowledge through real-life experience in the workplace. In his free time you’ll find him catching up on the weekly comic releases, running, and trying to complete his video game backlog.

Thusha has spent over a decade building and leading engineering teams at BlackBerry and Magnet Forensics. She is passionate about building communities, and creating equitable environments where everyone feels heard. Outside of work, you’d find her in her vegetable garden, making sourdough, catching frogs with her 2 kids, or on a kayak.

Zal is a software engineer from Mississauga who has a wide range of development experience from his co-ops in university to his time here at Tread. He enjoys going on walks and bike rides and watching Toronto sports teams.

Zhan loves the outdoors. In the winter he can be found on the slopes with his snowboard, and in the summer either on the trails with his mountain bike or on a rock wall somewhere.Video games are an all-season thing for him though.